Autokoulu Koutsi was moving to Helsinki and looking for advertising. The business went by a different name at that point and after the initial meeting both parties came to the conclusion that it was a time for a brand overhaul to maximize the effectiviness of ad campaigns.
 
The new name was inspired by Harris' coach-like attitude towards teaching. The identity, especially the tone of voice, followed the same theme. To further distinguish Autokoulu Koutsi from the competition, all channels of communication were designed very minimalistic and clutter free.

Audacious, straight-to-the-point, calling to action. 

Brand identity - Website design & development - Name ideation - Strategy

Promeus, a finnish insurance broker, was looking to update their website with some minor brand adjustments.

The main elements of the brand:  the font, the logo and the colors, were already good in the beginning of the project. AATEO tweaked the colors a little to bring in a little more life, added some graphic design elements, but most of all completely re-did the composition of the elements which modernized the look.

Brand adjustment - website design & development

Terapiapuoti is a therapy service provider in Helsinki founded by Susanna Äijälä. The project had a blank canvas and the goal was to create a brand that would reflect Susanna's personality and stand out from the competition.
 
Highlight of the project is the logo that stands at the base of the identity. The logo is built from different shapes, fonts and animations to express the idea of a busy mind, but with a warm color scheme and enough subtlety to meet the professional qualities the business domain demands.

Happy, playful, warm and welcoming. 

Brand identity - Website design & development - Graphic design - Strategy

Salaatix is a salad kitchen focusing on catering from Rusko, Finland. The project's agenda was to completely re-do the branding and create something that would stand out and be competitive for Salaatix's future ventures.
 
The main thematic element was colour. Salads are filled with vibrant fruits and veggies rich in colour. Also, the company handles it’s business in a joyful manner, which sits well within the theme. With colourfulness as a base, the goal was to create an identity that would communicate:

down to earth, playful but quality driven.

Brand identity - Website design & development - Graphic design - Service Design

Unioni 45, a Finnish dental clinic focusing on dental work done general anesthesia, embarked on a comprehensive branding overhaul. The mission was clear: to craft a unique identity that sets Unioni 45 apart and resonates with its modern, soothing ambiance.

Central to this transformation was the concept of tranquility. Similar to a spa, Unioni 45 aimed to create a serene atmosphere for patients undergoing dental procedures. Highlight of service design was 'free price evaluation & consulting' form which resulted in remarkable growth immediately within the first month. Rooted in innovation, the vision was to communicate an aura of relaxation, while maintaining a commitment to quality care.

Name design - Brand identity - Website design & development - Graphic design - Service Design - Marketing

AATEO

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